Farmers in Varanasi have reported significantly higher returns compared to traditional crops, along with early harvests and improved market access, thanks to a new Varanasi Floriculture initiative by Ambuja Foundation and HDFC Bank.

The project, launched under the Holistic Rural Development Program (HRDP) in 15 villages of Uttar Pradesh, is helping small landholding farmers shift to high-value, sustainable flower cultivation to capitalise on the city’s strong religious demand for blooms used in rituals and worship.

A total of 32 farmers, including both men and women, were trained in organic farming and eco-friendly crop protection techniques. They received nursery plants of Marigold, Rose, and Jasmine varieties, along with vermi bed units to produce organic manure that enhances soil health and fertility.

Supported by onsite expert guidance and continuous follow-up, the farmers successfully adopted chemical-free Varanasi Floriculture practices across 6.4 acres of land.

With an input cost of approximately ₹1,60,000, the initiative generated nearly ₹5,90,000 in total income, underlining the strong profitability of the model.

“Ambuja Foundation and HDFC Bank are committed to bringing positive change in the lives of rural communities,” said Ms Pearl Tiwari, CEO, Ambuja Foundation. “This Varanasi Floriculture initiative promotes efficient and organic farming to support economic growth.