Ambuja Cements, the cement and building materials arm of the Adani Group’s diversified portfolio, is advancing transformative nutrition awareness in rural Bathinda through its corporate social responsibility (CSR) initiatives.

In villages where wheat-based meals have long been the staple, residents are increasingly turning to maize and millet flour, signalling a marked improvement in dietary patterns driven by the company’s health outreach.

At a local flour mill, owner Balveer Singh has observed surging demand for maize flour year-round, beyond its traditional winter consumption. This shift stems from heightened nutrition awareness under Ambuja’s CSR health programme, educating villagers on how millet and maize aid in managing blood sugar levels, bolstering heart health and boosting daily energy.

Adapting to these evolving preferences, Singh has introduced multigrain blends, transforming his mill into a community hub for healthier food options and empowering families to prioritise nutritious staples.

This grassroots change underscores the impact of combining education with accessible solutions. By engaging local entrepreneurs and championing food-based interventions, Ambuja Cements is fostering a sustainable wellness culture rooted in daily habits.