LG employees took part in a tree plantation drive in Greater Noida and Pune.

LG Electronics India, a major consumer durables brand, marked Global Volunteer Day on June 5 by organizing a series of environmental initiatives to promote sustainability, the company said on Thursday.

On June 4, the company held an e-waste collection drive at its corporate office in New Delhi, allowing employees to bring in old gadgets for proper disposal. Experts conducted an awareness session on e-waste management.

The following day, LG employees took part in a tree plantation drive in Greater Noida and Pune. They were also encouraged to plant trees at home with their families, with many sharing photos on social media.

“At LG Electronics, we believe in leading by example when it comes to environmental sustainability,” said Hong Ju Jeon, managing director of LG Electronics India.

“Our Global Volunteer Day activities reflect our dedication to creating a sustainable future and our commitment to the communities we serve.”

LG said it has partnered with 16 major recyclers across India and has so far collected 850,000 kg of e-waste as part of its extended producer responsibility obligations.

Since 2021, the company has developed and maintained a 3.1 km (1.9 mile) green area in Greater Noida, including a Miyawaki Forest with 12,000 plants.