On Kisan Diwas, as India honours its hardworking farmers, there’s a quiet revolution unfolding in villages across 16 states—one that’s putting smiles on faces and money directly into pockets. bigbasket, a TATA Enterprise, is at the heart of this change, empowering over 50,000 farmers through a network of more than 120 collection centres right at the farm gate.

Imagine a farmer in rural Karnataka, waking before dawn to harvest crisp vegetables. Instead of haggling with middlemen who take a big cut, he loads his produce onto a truck heading to a nearby bigbasket centre. By evening, the payment hits his bank account—within just 48 hours. No delays, no uncertainty. This simple shift has brought stability to thousands of families who once worried about unpredictable income.

It all started small in 2015, with one collection centre in Malur near Bengaluru. Over the past decade, bigbasket has strengthened this model, building trust one harvest at a time. Today, a dedicated team of over 400 agricultural graduates, including agronomists at every centre, works hand-in-hand with farmers. Using the in-house Farmus app, they geotag fields, forecast harvests, and advise on growing high-demand crops that fetch better prices.

“Our relationship with farmers is central to everything we do,” says Seshu Kumar Tirumala, chief buying & merchandising officer at bigbasket. “It’s about long-term trust and shared success, not just buying produce.”

For organic farmers, the support goes even deeper. Through 12 exclusive centres, bigbasket helps around 6,300 growers get certified—at no cost to them. Trained local youth, called Jaivikmitras, visit farms to teach natural methods, like preparing Jeevamruth and Beejamruth, traditional elixirs that enrich the soil without chemicals.

These stories aren’t just numbers—they’re about real people gaining dignity, security, and hope. As bigbasket continues to revolutionize farmer empowerment, it’s proving that a fairer food chain benefits everyone: fresher produce on our tables, and brighter futures in India’s fields.