Bosch India’s Spark of Joy event successfully raised funds for 17 projects across six cities, impacting over 5,000 underprivileged beneficiaries, the company said Thursday, marking another milestone for its employee-led social engagement initiative.

The event, organized through Primavera India, the company’s employee-led social engagement initiative, was themed “Bandhan – Celebrating Togetherness” and featured 14 performances spanning music, classical and contemporary dance, folk traditions, shadow art, neon effects and puppetry.

Bosch employees, including AI experts, hardware designers and assembly line staff, rehearsed after work hours for months to stage the performances, the company said, describing the initiative as proof that shared experiences unite people across roles.

“At Bosch, our ‘Invented for life’ ethos extends beyond business to creating a positive social impact in the communities where we live and work,” said Guruprasad Mudlapur, President of the Bosch Group in India and Managing Director, Bosch Ltd.

“Initiatives like Spark of Joy show how employee-led initiatives can drive meaningful change, bringing people together for a shared purpose and support causes like education, healthcare, and skilling.”

Funds raised through this year’s Spark of Joy campaign will support 17 projects across six Indian cities, focused on improving access to education, healthcare, nutrition, rehabilitation and vocational training for underprivileged children, the company said.

Primavera India has operated as Bosch India’s employee-driven social engagement platform for more than 25 years, partnering with local non-profit organizations to support disadvantaged communities.