Fixderma, a leading dermatologist-prescribed skincare brand, launched a sun protection drive to support Hyderabad Traffic Police personnel who endure prolonged sun exposure while on duty.

The company distributed reusable water flasks and its bestselling Shadow Sunscreen range to traffic officers across the city. The initiative aims to combat dehydration and sun-related skin damage amid rising summer temperatures and intense UV exposure.

Traffic police personnel, who manage public safety for extended hours in harsh outdoor conditions, are among the most vulnerable to heat-related issues. Fixderma’s drive underscores the vital importance of daily hydration and broad-spectrum sun protection for frontline workers.

“Traffic police personnel work tirelessly every day to keep the city moving smoothly, despite challenging weather conditions,” said Shaily Mehrotra, CEO and Co-Founder of Fixderma & FCL.

“Through this Fixderma sun protection initiative, we express our gratitude and contribute to their well-being. Sun protection should be an essential part of everyday health and preventive care.”

Fixderma’s Shadow sunscreen range is widely recommended by dermatologists for its lightweight, broad-spectrum protection tailored to Indian skin and climate. The brand, founded in 2010, is trusted by over 15,000 dermatologists and exports to more than 40 countries.