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UBL launches transformative project Jal Shakti in Telangana

As part of Project Jal Shakti, two renewable energy-powered Centres of Excellence (CoEs) have been established to empower farmers and local communities.

Water • 2 min read • 13 Feb 2026

United Breweries Limited (UBL), a subsidiary of HEINEKEN, has inaugurated its flagship transformative CSR initiative, Project Jal Shakti, in Sangareddy district, Telangana.

The project, implemented in partnership with BharatCares, focuses on promoting sustainable agriculture, enhancing groundwater recharge, and boosting biodiversity across six gram panchayats: Malkapur, Kothlapur, Guntapalley, Gopulapuram, Haridaspur, and Malepally.

As part of Project Jal Shakti, two renewable energy-powered Centres of Excellence (CoEs) have been established to empower farmers and local communities.

The CoEs offer training in sustainable farming practices, soil and water conservation techniques to improve crop productivity. Equipped with automatic weather stations for real-time data and soil testing laboratories, the centres enable data-driven, efficient agriculture.

To bolster water security, the initiative includes constructing a new check dam, rejuvenating an existing one, and deepening/widening three irrigation channels. Additionally, over 1,200 native saplings are being planted to aid ecosystem restoration.

The inauguration event featured key attendees including Geetu Gidwani Verma (CSR & ESG Committee Chairperson, UBL), Yolanda Talamo (CSR & ESG Committee Member, UBL), Garima Singh (Chief Corporate Affairs, UBL), Bhomik Shah (Trustee, BharatCares), and Pentani Praveen Kumar (Sarpanch, Kothlapur Gram Panchayat).

Garima Singh, Chief Corporate Affairs Officer at UBL, stated: “Project Jal Shakti reflects our long-term commitment to sustainable agriculture and water stewardship. By integrating farmer training, water infrastructure, agroforestry, and Centres of Excellence, we are building resilient livelihoods and restoring ecosystems through impactful partnerships.”

Bhomik Shah of BharatCares added: “We are collaborating closely with communities to advance sustainable farming and water availability. The CoEs will drive long-term resilience for regional farmers.”

Project Jal Shakti aligns with UBL’s broader sustainability efforts as India’s largest beer producer, marketing brands including Kingfisher and Heineken variants, alongside non-alcoholic beverages.

BharatCares, the social impact arm of CSRBOX Group, ranks among India’s top social organizations, emphasizing innovation, scalability, and collaborations to tackle education, employability, rural infrastructure, healthcare, entrepreneurship, environmental sustainability, and road safety.

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