PepsiCo India & ADI partner for improving water security in Mathura

Global food and beverages major PepsiCo along with the Alternative Development Initiatives (ADI) today launched its Sustainable Water Resource Development and Management (SWRDM) program in Uttar Pradesh.

The comprehensive water resource development strategy aims at replenishing 100 per cent water used in the manufacturing operations and improving the health of local watersheds that are most at risk.

Under the project, seven community rainwater harvesting ponds with a groundwater recharge potential of 214 million litres have already been constructed, enabling groundwater recharge in seven neighboring villages, PepsiCo India said in a statement.

Uttar Pradesh Sugarcane Development and Sugar Industry Minister Laxmi Narayan Chaudhary and PepsiCo India President Ahmed ElSheikh inaugurated one of the seven community rainwater harvesting ponds, located in Puthari, Chatta Tehsil, Mathura.

Mathura Lok Sabha MP and actress Hema Malini, ADI Managing Director Nardev Chaudhary were also present.

Speaking on the occasion, the UP Sugar Industry Minister said, “This initiative aligns perfectly with the Uttar Pradesh government's Mission Amrit Sarovar, which aims to restore and invigorate water bodies in the state. PepsiCo India's actions exemplify how corporate responsibility can be effectively harnessed for the greater public welfare.”

PepsiCo India President said, “PepsiCo India is excited to partner with Alternative Development Initiatives (ADI) to bring our Sustainable Water Resource Development and Management (SWRDM) strategy to Uttar Pradesh. We endeavor to be partners in progress and are dedicated to replenishing water in local watersheds and continue to raise awareness through community trainings and sustainable practices."

ADI Managing Director Rajinder Nijjar said: “In partnership with PepsiCo India, we initiated a comprehensive study of all the villages under Chatta Tehsil to understand the concern of the area and accordingly plan a long-term sustainable water resource development & management strategy."

The joint efforts towards these interventions would improve the water quality, groundwater scenario and enhance capacities of the communities for creation of livelihoods in the area, he said.

As part of this initiative, PepsiCo India and ADI have also been conducting training programs for over 450 farmers with the help of various training institutions and in house capacity building facilities. The training focuses on the need of water conservation and management, modern farming and modern technology awareness, and several other agronomic practices.

The project includes convergence with government programs and banks for holistic development including formation and empowerment of SHGs across the project area with over 40 members undertaking trainings including soap making, stitching and candle making.
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